PPC Marketing Services

Pay per click (PPC) is used to acquire visitors searching online for products or services related to your business. PPC is used on different advertising platforms like Google Adwords, Bing, Facebook, Linked In, Twitter, etc. There are many advertising platforms are available & can be used according to business requirements & fit.

If you have a reasonable marketing budget to spend, then search engine marketing is the quickest way to acquire visitors to your website than organic SEO. There are many misconceptions about the PPC, and many customers think it is super easy & just a piece of cake. Unfortunately, it is not as simple as creating a campaign, adding keywords & running ads. You can quickly burn unlimited money in few seconds if you do not have in-depth PPC knowledge.

Topaz Infotech is a leading PPC company in Ahmedabad that provides the following services to grow its business.

Google Search Ads

Google Search advertising is one of the most crucial channels of PPC advertising. Being the top pay-per-click advertising in Ahmedabad, we use different terms such as Paid Search, SEM, and PPC. To drive maximum benefit from search advertising, competent agencies focus upon bidding, ads, and keywords. It becomes even more critical when you’re looking to drive growth on a tight budget. We offer More Leads! Better Leads! Reduced cost per customer acquisition (CPA) and increased revenue

Google Display Network

Google Display Network advertising is an effective PPC marketing service that gives digital marketers tremendous power in phenomenal reach. Online Display Advertising gives digital marketers immense power in the form of remarkable space. The visual appeal and targeting ability of online display advertising make it a popular form of digital marketing. Display ads are paid ads that appear in front of users while they’re surfing the web. Display advertising is said to build brand awareness and trust for your brand effectively and rapidly. It is also much less invasive than traditional advertising methods, as long as it is displayed with corresponding appropriate content.

Google Remarketing

Google Remarketing is an innovative advertising technique a good PPC services agency will support you, enabling you to show ads to users who have visited your website earlier. Remarketing is a creative advertising technique that lets you show ads to users who have visited your website earlier. It encourages users to return by softly persuading and reminding them with relevant ads. The “reminder” ads are shown based on their search patterns and previous interactions with your website.

Google Shopping Ads

Google Shopping Ads are essential for the online retail marketing business. Build Campaigns and sell your products to online customers. As we are the top PPC agency in Ahmedabad, we will help you with online marketing campaigns to grow your business. Google PLA Ads, also known as Google Shopping Ads, allows eCommerce businesses to quickly place products at the top of Google search results pages. Setting up PLA Ads is time-intensive and requires substantial effort and management. It is more practical than Search Advertising but requires better observation and more attention to detail.

Google Video Ads

Topaz Infotech is the best PPC marketing service provider in Ahmedabad, which provides Google video ads to help clients develop, implement, and optimize an SEO strategy. Video marketing has grown exponentially in India and globally over the past few years, increasing smartphone penetration and data connectivity. With millions of mobile users spending hours per day surfing the Internet, there are billions of impressions available to Advertisers to show their message. No advertiser can ignore this medium.

PPC Services FAQs

Search Engine Advertising or SEM allows companies to appear in a research results page's sponsored listings. It would be best if you compensated for it because it will enable your company to look right at the top and take the searcher's consideration. Search Engine advertising offers two outstanding benefits - it only charges you per click {or lead} assuring that you pay only for an enthusiastic audience. It is measurable in terms of performance.
Implemented it is done well, about any business can make PPC work for them. Many digital marketing channels such as search, display, social media marketing, and retargeting are PPC-based. Goods with a high customer record value, standard order value, high boundaries do well with PPC. Hard-to-find / unique products and retailers with different products should also look to PPC for growth.
You should be capable of seeing an impact in traffic from SEM reasonably fast. However, seeing an influence in terms of sales and profits will take trial and error. It takes time to research keywords, creates a quality score, and may need repetitions in copy and landing pages. It will take roughly 2-3 periods to see results from a PPC campaign.
PPC ads can be of various kinds - search, display, social media advertising, remarketing, Google Shopping, and mobile ads. They can seem in the SERPs, support you on social media, websites you're browsing, or look in apps you use. We can help you determine the best way to complete PPC and show your ads to the most appropriate audience.
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There could be many reasons for your PPC ads not being apparent - you may be eliminated from the target set, the ads may be opposed, or the campaign funds may be consumed. There may be boundaries placed on ads program or geographic targeting. Other general reasons may be a low ad rank or quality score, common impression share, or search result ad fatigue.
Study your competitor's activities closely - many tools online enable you to do that. Closely trace the keywords they are using. You can build better ads or place higher bids to be apparent where your opponents are. You can also bid on marked keywords highlighting your opponents, and your ads will show up too.
Profit in PPC depends on the company and its goals. These could be improved traffic, higher engagement, improved leads, sales, or conversions. Some KPIs used to gauge success in a PPC campaign enter Clicks, Click through rate, Cost-per-click, cost per acquisition, ad position, Quality score, and Conversion rate of your campaign.
Cost-per-click can grow due to improved competition for ad space. In Adwords, the number of advertisers can be found in the sale insights report. CPC will increase if too many advertisers strive for the specific keywords, especially during particular times in the year, such as Black Friday or Christmas. Variations in quality scores, ad copy, or an exception in a few keywords can also make a CPC change.
It is expedient to bid on your name because it helps attract high-quality leads close to changing. Branded terms are more competitive than non-brand keywords, and you can manage your messaging, which allows you to grab consideration on your SERPs. The best part? It defends you from opponents trying to cache in on your brand.